That first step out of bed feels like stepping on a nail. A long walk, a day on your feet, or a morning run leaves your heel throbbing for hours. Stretching, inserts, and new shoes help a little, then the pain comes right back. Dr. Ilana Etelzon finds what is keeping your heel from healing and treats that, so you can walk, run, and stand comfortably again.
The plantar fascia is a thick band of tissue that runs from your heel bone to your toes and supports the arch of your foot. Plantar fasciitis is one of the most common causes of heel pain in adults, especially between 40 and 60. Most cases improve within a year, yet many people stay stuck with heel pain far longer.
Long-lasting heel pain is usually a breakdown of the fascia where it attaches to the heel, with little true inflammation. That is why anti-inflammatory pills and cortisone often fade. Lasting relief comes from finding why the tissue keeps getting overloaded, such as tight calves, a changing arch, worn heel padding, or a nerve that is pinched near the heel, and treating that.
Most stubborn heel pain has more than one of these at work at the same time. That is why stretching alone rarely settles it, and why your plan should match your own mix.
Repeated strain thickens and weakens the fascia where it meets the heel, and the body stops repairing it on its own.
A tight calf pulls on the heel and keeps the fascia under constant tension with every step.
A flattening or very high arch shifts how load travels through the foot and strains the fascia.
The natural cushion under the heel bone thins with age, so the heel absorbs less shock.
A small nerve along the inside of the heel can get trapped and cause burning pain that looks like plantar fasciitis.
A new running plan, hard floors at work, or worn-out shoes can push the fascia past what it can handle.
Your first visit is built around one question: what is keeping this heel from healing? Dr. Etelzon answers it with the same careful steps every time.
You leave knowing which drivers are at work in your heel and what each part of your plan is for.
Diagnose all the sources of pain before treating any of them.
Image-guided regenerative care aimed at the damaged structures.
Strength and movement work so the area holds up under load.
Return to your activities and stay there.
Once the drivers are clear, Dr. Etelzon chooses treatments that aim at them directly. Injections are placed under ultrasound guidance, so they reach the exact damaged area of the fascia.
Acoustic waves that restart healing in a worn fascia. Shockwave is one of the best-studied treatments for chronic heel pain.
Learn about shockwave therapy ›Concentrated platelets from your own blood, placed into the damaged part of the fascia to help it repair.
Learn about PRP injections ›A minimally invasive procedure that clears out damaged tissue through a tiny opening, for fascia that has not responded to other care.
Learn about TenJet ›A focused laser that calms pain in the heel. It is often paired with shockwave or injections.
Learn about MLS laser therapy ›Dr. Etelzon is a certified Regenexx provider, so your injections follow tested, standardized protocols used across a national network of physicians.
Learn about Regenexx ›Calf, foot, and arch work, plus practical shoe and activity changes, so the fascia stays healthy once it heals.
See our regenerative procedures ›Cortisone can quiet heel pain for a short time, and it has a place. Its relief tends to fade, and repeated shots can weaken the fascia and thin the heel pad, so Dr. Etelzon uses it sparingly. A randomized trial in the American Journal of Sports Medicine found PRP gave longer-lasting relief than cortisone for many patients with chronic heel pain.
Plantar fasciitis changes over time. How long it has lasted guides the plan, and your drivers decide it.
Stretching, supportive shoes, and load changes often settle new heel pain. Laser therapy can speed things along.
The fascia has started to break down. Shockwave and PRP aim at the damaged tissue and help it heal.
Long-standing thickening or tears in the fascia. PRP, shockwave, or tenotomy can still help many patients avoid surgery.
An honest note. Heel pain that has lasted for years takes time to heal. Most patients notice steady improvement over weeks to months, with the plan adjusted along the way.
Regenexx collects patient-reported outcomes from certified clinics across the country. Explore the live results below.
Like all medical procedures, regenerative procedures have a success and failure rate. Individual results vary.
Patients come to us wanting specific things back: a morning run, a weekend hike, a full day on their feet at work, a walk on the beach without the limp. That is what we treat toward.

Back to running

Long hikes again
Your first visit is a consultation with Dr. Etelzon: your history, a hands-on exam, ultrasound, and a review of your imaging. Bring any foot X-rays or MRIs you have. If treatment makes sense, you leave with a written plan and a clear price before anything is scheduled.
Most regenerative procedures, including PRP and bone marrow concentrate, are not covered by insurance. Many patients use HSA or FSA funds, and monthly financing is available. See our payment and financing options.
Dr. Etelzon and her team treat heel and foot pain at four offices, so care is close to where you live and work.
Call 1 (844) 959-7246 to reach any office.
One visit, a clear answer, and a plan built around your feet and the life you want back. This is where the trying stops.