Reaching for the top shelf. Swimming laps or swinging a racquet. Sleeping on your favorite side. A sore rotator cuff turns everyday motions into negotiations, and a cortisone shot only buys a few quiet weeks. Dr. Ilana Etelzon finds what is keeping your shoulder from healing and treats that, so you can use your arm freely again without rushing into surgery.
Your rotator cuff is a group of four muscles and their tendons that keep the ball of your upper arm centered in the shoulder socket. With age and repetitive use, those tendons can fray, thicken, and tear, and rotator cuff problems are one of the most common reasons adults over 40 seek care for shoulder pain. What surprises most people is this: a large screening study of the general population found that many rotator cuff tears cause no pain at all. A tear on your MRI tells you something happened. It does not explain why your shoulder still hurts.
Pain usually comes from the tissue around the tear: a tendon that never finished healing, an inflamed bursa above it, a shoulder blade that has stopped moving well, or a neck that is sending pain down the arm. Treatment aimed only at the tear, or only at the pain, often leaves the real driver in place.
Most painful shoulders have more than one of these at work at the same time. That is why rest and a single shot rarely settle things for long, and why your plan should match your own mix.
Repeated strain creates small areas of breakdown, called tendinosis, that the body stops repairing on its own. The tendon stays weak and sore with use.
Fibers of the tendon pull apart, from a fall or slowly over years. Many partial tears respond well to regenerative care placed right at the damaged area.
The bursa is a small fluid sac above the rotator cuff. When it swells, raising your arm pinches it and causes that sharp pain partway up.
When the muscles around the shoulder blade weaken, the ball rides higher in the socket and the tendons get squeezed with every reach.
Arthritis in the shoulder, or in the small joint on top of it, plus a tight joint capsule changes how the shoulder moves and loads the tendons.
A pinched nerve in the neck can send pain into the shoulder and upper arm, and it is easy to mistake for a rotator cuff problem.
Your first visit is built around one question: what is keeping this shoulder from healing? Dr. Etelzon answers it with the same careful steps every time.
You leave knowing which drivers are at work in your shoulder and what each part of your plan is for.
Diagnose all the sources of pain before treating any of them.
Image-guided regenerative care aimed at the damaged structures.
Strength and movement work so the area holds up under load.
Return to your activities and stay there.
Once the drivers are clear, Dr. Etelzon chooses treatments that aim at them directly. Every injection is placed under ultrasound guidance, so it reaches the exact tendon fibers that need it.
Concentrated platelets from your own blood, placed into a frayed or partially torn tendon to restart the healing process your body stalled on.
Learn about PRP injections ›Cells drawn from your own bone marrow, used for larger partial tears and tendons that need more support to repair.
Learn about stem cell injections ›Dr. Etelzon is a certified Regenexx provider, so your injections follow tested, standardized protocols used across a national network of physicians.
Learn about Regenexx ›A focused laser that calms inflammation in the tendon and bursa. It is often paired with injections so the shoulder settles faster.
Learn about MLS laser therapy ›Acoustic waves that boost blood flow to stubborn tendon pain and calcium deposits in the rotator cuff.
Learn about shockwave therapy ›Exercises that rebuild the rotator cuff and the muscles around the shoulder blade, so the tendon stays protected once it heals.
See our regenerative procedures ›Cortisone can calm an inflamed bursa for a few weeks, and it has a place. A large review of tendon injections in The Lancet found that cortisone relief often fades and pain tends to return, so Dr. Etelzon uses it sparingly. When a tear is large and the shoulder has lost real strength, she will tell you if surgery is the better path.
Rotator cuff problems range from a sore, irritated tendon to a full tear. The type guides the plan, and your drivers decide it.
Pain with reaching and lifting, with no tear. PRP, shockwave, laser therapy, and a strength plan often calm the tendon and help it heal for good.
Some fibers are torn. This is where regenerative care shines. PRP or bone marrow concentrate placed right into the tear can help it fill in and strengthen.
The tendon is torn through. Some smaller full tears still respond well, especially in people who have kept their strength. When a large retracted tear needs surgery, Dr. Etelzon will tell you so.
An honest note. Regenerative care helps damaged tendon heal and get stronger. It cannot reattach a tendon that has pulled far away from the bone.
Regenexx collects patient-reported outcomes from certified clinics across the country. Explore the live results below.
Like all medical procedures, regenerative procedures have a success and failure rate. Individual results vary.
Patients come to us wanting specific things back: swimming laps, a full golf swing, lifting a grandchild overhead, sleeping through the night on their favorite side. That is what we treat toward.

Back in the pool

A full swing again
Your first visit is a consultation with Dr. Etelzon: your history, a hands-on exam, ultrasound, and a review of your imaging. Bring any shoulder X-rays or MRIs you have. If treatment makes sense, you leave with a written plan and a clear price before anything is scheduled.
Most regenerative procedures, including PRP and bone marrow concentrate, are not covered by insurance. Many patients use HSA or FSA funds, and monthly financing is available. See our payment and financing options.
Dr. Etelzon and her team treat shoulder pain at four offices, so care is close to where you live and work.
Call 1 (844) 959-7246 to reach any office.
One visit, a clear answer, and a plan built around your shoulder and the life you want back. This is where the trying stops.